From the books

Ambush marketing is also known as coat-tail marketing strategy or predatory ambushing marketing strategy.

Every brand strives to differentiate itself from its competitors so as to secure a permanent place in the consumers’ minds.

It is complicated. Agreed. But you got to run a business and hence you got to deal with the business givers with extreme patience and care.

The client-agency relationship is the crux of a successful marketing campaign.

From Social To Sales: How To Build A Strategic Social Media Advertising Funnel To Drive Conversions

Leverage The Power Of 80-20 Rule For Social Media Marketing